Storage broadcast system, broadcast sending device and receiving device

Application Number: 00107052
Application Date: 2000.04.19
Publication Number: 1276680
Publication Date: 2000.12.13
Priority Information: 1999/4/19 JP 110975/99
International: H04N7/08;H04N7/173;H04H1/00
Applicant(s) Name: Matsushita Electric Industrial Co., Ltd.
Inventor(s) Name: Shikatani Seio;Sasahara Hiroki
Patent Agency Code: 31100
Patent Agent: shen zhaokun
Abstract The present invention provided a broadcasting system which can make broadcasting services possible in various forms by controlling the reproduction of videos and audios stored on a receiving side for looking and listening by broadcasting station side. A broadcast transmitter transmits AV data by multiplexing the provided information indicating the AV data provided from an information provider with the intention of reproducing the data for looking and listening in accordance with the display of the AV data and, in a broadcast receiver, a presenting information selecting means presents the presenting information corresponding to the AV data designated by the provided information so that only the AV data may be reproduced for looking and listening. Therefore, the information intentionally prepared by the information provider on a broadcasting station side can be transmitted in the intended way and a viewer can receive the information in the way intended by the information provider and can look the part or whole of a program so far broadcast based on the information.