Application Number: 00102912
Application Date: 2000.03.09
Publication Number: 1267861
Publication Date: 2000.09.27
Priority Information: 1999/3/9 KR 1999-7834
International: G06F15/163
Applicant(s) Name: Gang Seungi
Address:
Inventor(s) Name: Gang Seungi
Patent Agency Code: 11021
Patent Agent: wang huimin
Abstract This invention relates to a research method utilizing a computer communication, and more particularly to a research system which can acquire a variety of information necessary for formulation of a marketing strategy by questioning directly an end user through the use of a computer communication such as the Internet, as well as process the various information to sell the processed information to a user over a communication network. The research system comprises a subscriber management system, a questionnaire drawing system, a questionnaire reply system, a questionnaire analysis system, a data integration and analysis system, a data sale system, and a payment system. The research system further may comprise a prize offering system for holding a lottery to offer prizes (i.e., free bonus gifts) to the questionnaire respondents, to inform each questionnaire respondent of contents of a won prize, and to manage delivery of the won prize to each questionnaire respondent after conducting the questionnaire. According to the present invention, users can download research data at a real time so that media focus is possible, thereby converging immediately public opinion. In addition, research data colleted through previous questionnaire can be sold as a new model by processing them, thereby eliminating the inconvenience of having to carry out again research for the previously conducted questionnaire and inefficiency accordingly, and ensuring easily time series data which becomes a basis of marketing models. Furthermore, all the processes such as request of research, payment of an expense, identification of a result of the research, etc. can be performed through computer communication, thereby greatly reducing labor and time required for research.